To be an excellent 'role model' Corporate House known for its strong edifice of values and ethics and, recognized for its high quality products / services; operational efficiency; people orientation; customer focus; fulfillment of stakeholders' interests; and, discharge of corporate responsibilities.


  • To strive for excellence and attain leadership positions in all areas of its business
  • To build a reputation as a group with a strong edifice of values and ethics
  • To aim for sustained growth through optimum use of technological and intellectual resources
  • To deliver consistently high quality product(s) to the customers in the most efficient and environmentally friendly manner.
  • To maximize value for all stakeholders
  • To set an example as a concerned corporate citizen by contributing to the community and protecting the environment

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